14 December 2016

INTERVIEW: ROGER EBERHARD

Standard_Tokyo1 Standard_Tokyo2 Tokyo HILTON hotel room and view in "Standard" © Roger Eberhard

Not many encounters between hotels and art have been so thoroughly and meticulously executed as Roger Eberhard's recent photo project "Standard". The book of the Swiss artist juxtaposes a room and the corresponding view of 32 international HILTON hotels on each double page. The location is first revealed by the end of the book. A publisher himself (bfrankbooks.com), Eberhard has a particular eye for the printed image, and uses repetition to force the reader of his book to discover patterns, familiarities and 'standards' in the hotel room. Having previously created other photo projects on hotels, we spoke about his relationship to dwellings and housings, and about "Standard".